FORMATION OF THE DEFENDER IMAGE IN TERMS OF INFORMATION WARFARE: LINGUOCOGNITIVE ASPECT ; ФОРМУВАННЯ ОБРАЗУ ЗАХИСНИКА В УМОВАХ ІНФОРМАЦІЙНОЇ ВІЙНИ: ЛІНГВОКОГНІТИВНИЙ АСПЕКТ
The information warfare involves a struggle not so much for the territories as for the consciousness of the society living in those territories. The parties to the conflict are trying to impose on society their own interpretation of the images of "enemy", "defender" and "Motherland", destroying others. In modern science, this form of confrontation is called cognitive warfare, that is, the war for meanings. These meanings are imposed or defended by the use of appropriate lexical tools for the linguistic correlation of certain images. The system of linguistic signs chosen to reflect the military situation evokes the necessary emotional reactions and adjusts to the positive or negative perception of the recipient of the conflict. The created images must be consistent with the notions of "defender" or "enemy" in the traditional language picture of the world of society, i.e. correspond to the distribution of the dichotomy "own" – alien". In the process of analyzing the discourse of the Russian-Ukrainian war, the following ways of forming the image of a defender by language are identified: a) personal and possessive pronouns that help in distributing the parties to the conflict in the binary opposition "own" – alien" ("ours – yours", "we – they"); b) nouns with positive semantics as correlates of "defender" concept ("heroes", "warriors"); c) adjectives to denote the positive qualities of the defender ("valiant", "brave"), d) verbs with the seme of the use of force and effectiveness of action ("forced", "destroyed", "repulsed"); e) nouns denoting character traits ("firmness", "courage"); e) adverbs to mark a positive feature of the defenders' actions ("confident", "courageous"). A peculiar attention is paid not only to the use of lexemes, but also to the structure of sentences in news reports. Information about events at the front is presented mainly according to the following schemes: enemy – harms – defender / country / people; defender – harms – enemy; defender – helps – country / people. To form a positive image of ...